Shop Owner: “We don’t market to lapsed customers – they have already left us.”
Wait, what?
Did you know:
3 out of 4 left you for reasons you can overcome?
Only 1 in 7 left for service issues?
Can we at least agree that adding hundreds of active customers from your lapsed customers would make the bottom line stronger?
If that matters most, then let’s get them back in your shop.