Programs that get customers to keep them and grow their value to you.Appropriately using direct mail, email and text messaging.
A 5% increase in retention rate is a 25% boost in profits.
You don't need everyone!You need prospects that "look-alike"to your current customers.
Develop a relationship withthe "best" of your newcustomer segment.
80% of your revenue is here -make sure they know youcare about them.
Identify them early -don't let them slip offyour marketing radar.
Lapsed Customers are gone but not lost.Let's get 1 in 4 back in your shop.